PUMA has teamed up with New York retailer RISE to raise HIV/AIDS awareness for World AIDS Day on December 1. Through the "New York Is For Lovers" initiative, the two brands will come together to donate $15,000 USD to benefit amfAR, The Foundation for AIDS Research and to support the group's mission in bringing an end to the HIV/AIDS epidemic through pioneering research. Kicking off the campaign is a release of a special edition sneaker that will be unveiled on December 1 at a pop-up store in New...
PUMA has teamed up with New York retailer RISE to raise HIV/AIDS awareness for World AIDS Day on December 1. Through the "New York Is For Lovers" initiative, the two brands will come together to donate $15,000 USD to benefit amfAR, The Foundation for AIDS Research and to support the group's mission in bringing an end to the HIV/AIDS epidemic through pioneering research. Kicking off the campaign is a release of a special edition sneaker that will be unveiled on December 1 at a pop-up store in New...
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